About Doug Verley
Fractional CEO Perth | Chairman | Business Advisor & Coach
Helping SME Owners, Founders and Family-Owned Businesses Improve Leadership, Strategy, Accountability and Business Performance.
With more than 38 years of executive leadership, business ownership and advisory experience across Australia and Southern Africa, I work directly with business owners and leadership teams to help build stronger, more profitable and sustainable businesses.
My focus is practical business improvement through:
- Strategic Planning
- Leadership Development
- Governance & Accountability
- Business Growth
- Operational Improvement
- Succession Planning
- Executive Coaching
- Business Transformation
Unlike many consultants, my advice is grounded in real-world experience gained from founding, leading, acquiring, restructuring and advising businesses across multiple industries.
Experienced Fractional CEO Perth
Many growing businesses need stronger leadership and clearer strategic direction but are not ready for the cost of a full-time CEO.
As a Fractional CEO Perth businesses can access experienced executive leadership, strategic guidance and accountability support on a flexible basis.
I work with:
- SME Owners
- Founders & Entrepreneurs
- Family-Owned Businesses
- Leadership Teams
- Growth Businesses
- Businesses in Transition
- Organisations Undergoing Change
My role is to help leaders make better decisions, improve execution and create sustainable long-term growth.
Business Advisor Perth
Throughout my career I have held executive, advisory and governance positions including:
- Managing Director
- Group Strategist
- Business Owner
- Non-Executive Director
- Chairman
- Executive Advisor
My experience includes:
- Strategic Planning
- Business Growth
- Governance
- Leadership Development
- Mergers & Acquisitions
- Succession Planning
- Business Transformation
- Capital Raising
Family Business & SME Advisory
A significant part of my work focuses on SME and family-owned businesses.
I help business owners address:
- Leadership Challenges
- Governance Structures
- Succession Planning
- Accountability
- Family Business Dynamics
- Growth Strategy
- Organisational Structure
My Executive MBA research focused on:
“How to Create a High-Performance Family-Owned Business.”
Executive Coaching & Leadership Development
As a Business Advisor and Coach, I work closely with business owners, CEOs and leadership teams to strengthen:
- Leadership Capability
- Communication
- Accountability
- Decision-Making
- Team Alignment
- Culture
- Strategic Execution
Clients often describe me as a trusted advisor, strategic sounding board and practical business mentor.
Qualifications
- Executive MBA (UWA) – Distinction
- GAICD – Australian Institute of Company Directors
- Higher Diploma in Company Law
- Honours Degree in Commerce (Investment Finance)
- Bachelor of Commerce (Economics & Business Economics)
- Diploma in Business Management
Industries
Experience across:
- Investment Management
- Property Development
- Accounting/Tax/Financial Planning
- Renewable Energy
- Transport & Logistics
- Agriculture
- Manufacturing
- Professional Services
- Financial Services
- Mining Services
- Engineering
- Technology
- Infrastructure
Frequently Asked Questions
What does a Fractional CEO do?
A Fractional CEO provides experienced executive leadership, strategic guidance and accountability support on a part-time or project basis.
What businesses do you work with?
Primarily SME owners, founders, family-owned businesses and leadership teams.
Do you work outside Perth?
Yes. I work with businesses throughout Western Australia and across Australia.
Do you specialise in family businesses?
Yes. Family-owned businesses are a significant area of expertise and research.