Doug Verley, Independent Chairman, Business Advisor, Coach and SME Specialist, Perth and Western Australia

SME Owners & Leaders, Lead with Respect, Empathy, Compassion and Acknowledgement, Because Results Without Humanity Are Not Worth It – Key Lessons I’ve Learnt (Leadership Development Perth)

Great leaders do more than deliver results. Drawing on almost four decades of personal leadership, business and advisory experience, Doug Verley explores why respect, empathy, compassion and acknowledgement are essential to building trust, stronger cultures, committed teams and sustainable business performance.

Leadership is often judged by what can be measured: revenue, profit, market share, growth, productivity, shareholder value and strategic execution.

But after almost four decades of leadership, entrepreneurship, board involvement and advising businesses, I have come to believe that some of the most important measures of leadership never appear in a financial statement.

How did people feel when they worked with you?

Did they feel respected?

Did they feel heard?

Did they believe their contribution mattered?

Did you acknowledge them, not merely as employees performing functions, but as individuals?

And when they were struggling, did you respond with empathy and compassion, or did the pressure to deliver results overwhelm your humanity?

For small-to-medium business owners and leaders, Leadership Development Perth should not simply be about becoming more decisive, commercially astute or strategically capable. Great leadership requires something deeper.

It requires respect, empathy, compassion and acknowledgement.

I have learned this not only from leadership successes, but also from mistakes.

Throughout almost four decades of big corporate, being a start-up entrepreneur, and advising businesses across Australia and internationally, I have led hundreds of people, built businesses, transformed organisations, formed strategic alliances, negotiated acquisitions, raised capital and advised business owners and boards.

Some experiences produced extraordinary commercial results.

Others taught me much harder lessons.

Looking back, I can see occasions when I gave people the respect, acknowledgement and inclusion they deserved, and watched them respond magnificently.

I can also see occasions when I did not.

Those experiences have convinced me of something fundamental:

People may work for a salary. But they commit themselves to organisations where they feel respected, valued, acknowledged and understood.

Table of Contents

  • Why Respect Must Be the Foundation of Leadership
  • Acknowledgement: The Leadership Behaviour We Seriously Underestimate
  • What Leading 300 People Taught Me About Respect
  • Inclusion Is More Than Asking People for Their Opinion
  • Results Matter, but How You Achieve Them Matters Too
  • The Leadership Lessons I Learned from Building My Own Business
  • Respect Extends Beyond Employees to Every Stakeholder
  • What Happens When Respect Breaks Down
  • Empathy Becomes Most Important When Life Goes Wrong
  • Compassion Is Not Weak Leadership
  • Self-Awareness and Leadership Maturity
  • The Four Human Foundations of Great Leadership
  • Practical Recommendations for SME Business Owners and Leaders
  • Key Takeaways
  • Frequently Asked Questions
  • Conclusion

Why Respect Must Be the Foundation of Leadership (Leadership Development Perth)

Respect is sometimes treated as a desirable leadership characteristic.

I believe it is much more than that.

Respect is the foundation upon which sustainable leadership relationships are built.

Without respect, trust eventually deteriorates.

Without trust, communication becomes guarded.

Without open communication, problems are concealed, disagreement disappears, innovation declines and decision-making deteriorates.

Respect does not mean always agreeing.

It does not mean avoiding difficult conversations.

It does not mean accepting poor performance.

And it certainly does not mean leaders must surrender authority.

Respect means recognising the inherent value of another person.

It means listening before dismissing.

Explaining rather than dictating whenever circumstances permit.

Challenging ideas without humiliating people.

Giving credit where it is due.

Allowing disagreement without retaliation.

And recognising that positional authority does not make one person’s dignity more important than another’s.

This matters particularly in SMEs.

In a smaller organisation, leadership behaviour is magnified. Employees interact directly with owners and senior leaders. Decisions become personal very quickly.

A dismissive comment from a CEO in a 30,000-person corporation may disappear into the organisation.

The same comment from the owner of a 30-person business may affect the culture for months.

Culture is often created in moments leaders barely remember, but employees never forget.

Acknowledgement: The Leadership Behaviour We Seriously Underestimate (Leadership Development Perth)

Acknowledgement sounds simple.

It is.

But simple does not mean insignificant.

Acknowledgement begins with recognising that people exist as individuals.

Learn their names.

Greet them.

Ask their opinion.

Listen to their answer.

Recognise their contribution.

Thank them.

Explain how their work contributes to something larger.

One of my earliest lessons in this came when I became Managing Director of Standard Bank Retail Collective Investments.

I was relatively young, around 34, and suddenly responsible for approximately 309 employees and 17 senior executive managers.

The organisation required significant transformation.

My leadership style at that stage was considerably more directive than it would be today. At times, it was deliberately forceful because I believed the existing culture needed to be shaken out of complacency.

But I did something else that proved enormously important.

I made a deliberate effort to learn people’s names.

I regularly walked through the organisation, what might traditionally be called management by walking around, speaking with people and greeting them personally.

It sounds almost trivial.

It was not.

Calling someone by their name says:

I see you.

I know who you are.

You are not employee number 247.

That is the beginning of acknowledgement.

And acknowledgement is one of the simplest ways a leader can demonstrate respect.

What Leading 300 People Taught Me About Respect

We went much further than learning names.

During the strategic turnaround, we involved people throughout the organisation in reviewing the business and contributing to strategy formulation.

That mattered enormously.

Strategy should not simply be something senior executives disappear into a boardroom to create before presenting employees with a PowerPoint deck announcing what everyone will now do.

People throughout an organisation possess information leaders do not.

Frontline employees understand customers.

Operations teams understand inefficiencies.

Salespeople understand competitors.

Administrative staff know where processes fail.

Managers understand capability gaps.

When leaders invite these people into strategic thinking, they gain something beyond better information.

They communicate:

Your experience matters.

Your ideas matter.

Your contribution matters.

We eventually translated our five-year strategic plan into a practical 12-month business plan, identifying priorities, responsibilities, deliverables and deadlines.

People could see how their individual responsibilities connected with organisational objectives.

This is where acknowledgement becomes powerful.

People do not simply want to know what they are doing.

They want to understand why it matters.

Inclusion Is More Than Asking People for Their Opinion

There is, however, an important distinction between consultation and genuine inclusion.

Leaders sometimes ask employees for their views when the decision has effectively already been made.

People quickly recognise token consultation.

Real inclusion requires leaders to be prepared to change their thinking.

That does not mean every suggestion must be accepted.

It means every contribution deserves appropriate consideration.

At Standard Bank, we also introduced performance incentives linked to stretch objectives, including international incentive travel for qualifying salespeople and their partners.

The purpose extended beyond financial reward.

It acknowledged extraordinary contribution.

It said:

We recognise what you achieved.

We appreciate the effort behind it.

Your success matters to this organisation.

The commercial results during those years were exceptional.

Market share increased from approximately 5% to 12.8%.

Assets under management increased from approximately 7-fold.

Revenue and profitability increased approximately 7-fold as well, and the organisation underwent significant transformation.

But decades later, I do not believe the most important leadership lesson lies in those numbers.

It lies in understanding the relationship between performance and people.

Results Matter, but How You Achieve Them Matters Too

Leadership is not a popularity contest.

Sometimes leaders must restructure.

Sometimes positions become redundant.

Sometimes people cannot meet the requirements of a changing organisation.

Sometimes employment relationships must end.

I faced these situations during that transformation.

I tried to treat people with dignity and respect, including those whose roles disappeared or whose employment had to end.

But I did not always get it right.

Looking back, there are individuals whom I believe I could have treated with greater consideration, patience, respect or compassion.

That is uncomfortable to acknowledge.

But leadership experience becomes valuable only when we are prepared to learn from it.

At 34, I possessed considerable drive, ambition and commercial confidence.

What I did not possess to the same degree was the self-awareness and leadership maturity that comes from decades of experience.

I was intensely focused on results.

Sometimes urgency can become an excuse for insensitivity.

It should not.

You can make a difficult decision without treating someone badly.

Performance accountability and compassion are not mutually exclusive.

A leader can say:

“This role is no longer required.”

Or:

“Your performance has not reached the level the organisation requires.”

And still treat that individual with dignity.

The decision may be unavoidable.

Disrespect is not.

The Leadership Lessons I Learned from Building My Own Business

Later, I co-founded Blue Horizon Global Asset Management in strategic alliance with, then one of the world’s largest investment management groups.

I recruited approximately 20 experienced people, many of whom took a considerable leap of faith in joining a start-up.

Together, we created strategic alliances with major financial institutions, developed investment products, expanded distribution and attracted approximately A$200 million in investment funds over the following 3-4 years.

Commercially, much was achieved.

But looking back, I recognise another leadership lesson.

I was perhaps overly confident in my own capabilities.

I had recruited highly capable people because I knew what they could contribute.

Yet I do not believe I always acknowledged sufficiently the personal risk they had taken in following me into a new venture.

That distinction matters.

Hiring talented people is not the same as valuing them.

Leaders can become so focused on strategy, growth and execution that they unconsciously begin treating people as resources required to execute their vision.

People are not simply “human resources”.

They have careers.

Families.

Ambitions.

Fears.

Financial responsibilities.

Reputations.

When someone joins a start-up, or well-established business for the matter, follows a leader into a turnaround or commits themselves to an uncertain venture, they may be placing considerable trust in that leader.

That trust deserves acknowledgement.

Respect Extends Beyond Employees to Every Stakeholder

Another extraordinary leadership lesson came from an entirely different venture.

Together with a business partner, I became involved in developing a 380-hectare, 330-home secure beachfront eco-estate in South Africa’s Eastern Cape.

The project required capital raising, environmental approvals, rezoning, infrastructure development, engineering, construction, marketing, government engagement, community consultation and complex stakeholder management.

We raised approximately A$17.5 million in seed equity, navigated extensive regulatory and environmental processes and worked with numerous external stakeholders.

The project reinforced something fundamental:

Respect cannot stop at the office door.

Great leadership requires respect for stakeholders.

Customers.

Suppliers.

Advisers.

Government officials.

Communities.

Business partners.

Investors.

Contractors.

Even opponents.

Before making decisions, leaders should ask:

Who will this affect?

What matters to them?

What are they concerned about?

Have we genuinely listened?

Are we treating their interests with appropriate consideration?

Stakeholder engagement is not merely a governance exercise.

It is an exercise in respect.

What Happens When Respect Breaks Down

Years later, I co-founded a financial services business in Western Australia comprising accounting and tax, financial planning and wealth management, and corporate finance activities.

The business grew rapidly through organic development and acquisitions.

But growth can disguise cultural problems.

Early in that journey, there were occasions when I pushed ahead with objectives despite objections from key colleagues because I believed I knew the better course.

Looking back, I did not always give sufficient weight to their concerns.

That had consequences.

Relationships fractured.

And I learned a lesson that every SME owner should understand:

Trust can take years to build, minutes to damage and an extraordinarily long time to repair, if it can be repaired at all.

A business can grow while its culture deteriorates.

Revenue can increase.

Clients can accumulate.

Acquisitions can be completed.

Yet beneath those apparent measures of success, relationships may be weakening.

Where people no longer feel respected, communication changes.

Conversations move from meeting rooms to corridors.

People stop challenging decisions openly.

Resentment accumulates.

Defensiveness increases.

Factions develop.

Eventually, the organisation pays a price.

Empathy Becomes Most Important When Life Goes Wrong

One of the deepest lessons I have learned about empathy came not from a business textbook but through personal experience.

More than five years into that business, I experienced a devastating personal tragedy.

It affected every aspect of my life, including inevitably my professional life.

My colleagues cared.

They meant well.

They tried to support me.

But severe trauma is extraordinarily difficult for others to understand if they have never experienced anything comparable.

People often simply do not know what to say.

Or what to do.

Organisations are generally well equipped to deal with annual leave, sick leave, performance reviews and budgets.

They are often far less equipped to deal with grief, trauma, family crises, mental distress or life-changing personal events.

That experience changed my understanding of leadership.

Sometimes empathy does not mean knowing what to say.

It means having the humility to say:

“I don’t fully understand what you are experiencing, but I want to understand how we can support you.”

Leaders do not need to become psychologists.

They need to remain human.

Compassion Is Not Weak Leadership (Leadership Development Perth)

Some business leaders still equate compassion with softness.

That is a serious mistake.

Compassion does not mean lowering standards indefinitely.

It does not mean avoiding accountability.

It does not mean tolerating misconduct or persistent underperformance.

Compassion means understanding the human circumstances surrounding performance before reaching judgement.

Imagine an employee who was previously outstanding but whose performance suddenly deteriorates.

A purely transactional leader asks:

“Why aren’t you performing?”

An empathetic leader may first ask:

“What’s changed?”

That question can reveal circumstances no KPI dashboard will ever show.

A sick child.

A marriage breakdown.

A dying parent.

Financial distress.

Burnout.

Trauma.

Anxiety.

Caregiving responsibilities.

Great leaders still manage performance.

But they seek to understand before they judge.

That is not weakness.

It is leadership maturity.

Self-Awareness and Leadership Maturity

After some 38 years of work, around 15 years of part-time study and multiple professional qualifications, I have come to believe that leadership maturity cannot be obtained from qualifications alone.

Qualifications matter.

Knowledge matters.

Experience matters.

But self-awareness may matter even more.

Leadership maturity means being able to ask:

How does my behaviour affect others?

Do people feel safe disagreeing with me?

Do I genuinely listen, or merely wait to speak?

When someone challenges me, do I become defensive?

Do I acknowledge other people’s contributions?

Do I apologise when I am wrong?

Do I treat less senior employees with the same basic respect I give directors, investors and important clients?

These questions can be uncomfortable.

They should be.

Leadership development is not simply accumulating more techniques.

Sometimes it requires confronting parts of ourselves we would prefer not to examine.

I can clearly identify periods in my career and personal life where greater self-awareness would have made me a better leader, a better parent, a better colleague, a better friend, and better life-partner, but I fell terribly short.

As much as I want to say I’m sorry, beg forgiveness, and cry-out to the universe, I cannot change those moments.

Yes, I can learn from them, but what I’ve also learnt the very hard way, is that sometimes the price for life-lessons is simply way too high.

my hope is that perhaps sharing them honestly may help another person (leader) avoid repeating them.

The Four Human Foundations of Great Leadership

Respect

Respect means recognising another person’s dignity, contribution, knowledge and right to be heard.

It is demonstrated through behaviour, not mission statements.

Empathy

Empathy means making a genuine effort to understand another person’s perspective and circumstances.

You do not have to agree with someone to understand them.

Compassion

Compassion takes empathy one step further.

It asks:

Given what this person is experiencing, what is the right and humane response?

Acknowledgement

Acknowledgement means ensuring people know that they are seen and that their contribution matters.

Sometimes acknowledgement is:

“Thank you.”

Sometimes it is:

“You did an excellent job.”

Sometimes:

“I was wrong.”

Sometimes:

“That was your idea, and it made the difference.”

And sometimes it is simply remembering someone’s name.

Practical Recommendations for SME Business Owners and Leaders

If you want respect, empathy, compassion and acknowledgement to become genuine leadership behaviours rather than corporate slogans:

  1. Learn people’s names and use them. Acknowledgement begins with recognising the individual.
  2. Walk through your business regularly. Do not lead exclusively through reports, emails and meetings.
  3. Ask employees what they think, and listen carefully. The person closest to the work often sees what senior management cannot.
  4. Explain the “why”. People deserve to understand the reasoning behind significant decisions.
  5. Give credit publicly and constructively address problems privately.
  6. Invite disagreement. If nobody challenges the owner or CEO, you may not have alignment, you may have fear.
  7. Recognise personal circumstances. Performance problems sometimes have causes that require understanding before judgement.
  8. Handle redundancies and terminations with dignity. Difficult commercial decisions do not justify unnecessary humiliation or insensitivity.
  9. Acknowledge effort as well as outcomes. Not every worthwhile contribution immediately produces measurable financial results.
  10. Examine your own behaviour. Ask trusted colleagues how you affect people, and be prepared for answers you may not enjoy hearing.

Key Takeaways

  • Respect is not a soft leadership quality; it is the foundation of trust.
  • People want to be recognised as individuals, not simply employees or resources.
  • Acknowledgement can begin with something as simple as learning and using someone’s name.
  • Inclusion improves both strategic decision-making and employee commitment.
  • Commercial success does not automatically mean leadership was successful in every respect.
  • Difficult decisions can still be made with dignity and compassion.
  • Empathy becomes especially important when employees experience trauma, grief or personal crises.
  • Once trust and respect are damaged, repairing relationships can be extremely difficult.
  • Leadership maturity requires the courage to examine your own mistakes.
  • The best leaders combine commercial discipline with humanity.

Frequently Asked Questions About Leadership Development Perth

Why is respect so important in leadership?

Respect creates the foundation for trust, communication, psychological safety and commitment. Employees who feel respected are more likely to contribute ideas, challenge constructively and remain engaged.

What does empathy mean in business leadership?

Empathy is the ability and willingness to understand another person’s perspective, circumstances and emotions before making judgements or decisions affecting them.

Does compassionate leadership reduce accountability?

No. Compassion and accountability can coexist. A leader can maintain high standards while treating people fairly, respectfully and humanely.

How can SME owners acknowledge employees more effectively?

Learn their names, recognise contributions, seek their opinions, explain how their work contributes to business objectives and give appropriate credit for achievements.

Why is acknowledgement important for employee engagement?

People are more likely to engage deeply when they believe their work is noticed, valued and connected to a meaningful organisational purpose.

Can a directive leadership style still be effective?

Yes, particularly during crises or urgent transformations. However, sustained coercive or overly directive leadership can damage trust, initiative and culture if not balanced with respect and inclusion.

How should leaders manage employees experiencing personal trauma?

Avoid assumptions. Listen, ask what support may help, respect privacy, consider reasonable flexibility and obtain appropriate professional HR or employee-assistance support where necessary.

What happens when employees lose respect for leadership?

Trust deteriorates, communication becomes guarded, discretionary effort declines and organisational politics can increase. Over time, culture and performance may suffer.

How can leaders become more self-aware?

Seek candid feedback, reflect on difficult interactions, use structured leadership assessments, work with experienced mentors or advisers and examine recurring patterns in workplace relationships.

What is the biggest leadership lesson from experience?

Perhaps that what leaders achieve matters enormously—but how they make people feel while achieving it matters too. Results may eventually be forgotten. The way people were treated often is not.

Conclusion: Your People May Forget the Strategy, They Will Remember How You Treated Them

Leadership is often discussed through the language of vision, strategy, execution, accountability and performance.

All are important.

But beneath every organisation are human beings.

Throughout my career, I have experienced both sides of this equation.

I have seen what happens when people are included, acknowledged, challenged and respected.

I have also seen, and contributed to situations, where insufficient consideration, empathy or respect damaged relationships.

Those lessons stay with me more powerfully than many commercial achievements.

Today, I believe one of the greatest tests of leadership is not how you behave when everything is going well.

It is how you behave when:

someone disagrees with you;

someone disappoints you;

someone makes a mistake;

someone is no longer required;

someone is struggling;

someone challenges your authority;

or someone needs compassion at precisely the moment the business demands performance.

That is when leadership character becomes visible.

Respect people when you disagree.

Empathise before you judge.

Show compassion without abandoning accountability.

Acknowledge people, not only for what they produce, but for who they are and what they contribute.

I learned some of these lessons through success.

Others through mistakes, and may I say, a considerable amount of pain.

And some through deeply personal experiences I would never have chosen.

After almost four decades, my view of great leadership has become simpler:

Great leaders deliver results. Exceptional leaders deliver results without losing sight of the human beings who make those results possible.

For small-to-medium business owners and leaders, that may be one of the most important principles of Leadership Development Perth.

If your organisation is growing, changing, experiencing leadership challenges or struggling with culture, accountability, strategic alignment or team performance, an experienced independent perspective can help identify not only what needs to change, but how to lead that change without losing the people you need to make it succeed.

Ready to Strengthen Your Leadership and Grow Your Business?

If you’re looking to strengthen your leadership capability, improve strategic execution, develop your management team or implement stronger governance, experienced external leadership can provide significant value.

As an experienced Fractional CEO Perth, Business Advisor Perth, Business Coach Perth and Chairman, I work alongside SME owners, family businesses and leadership teams across Western Australia to improve performance, strengthen governance and deliver sustainable business growth.

If you’d like to discuss how experienced executive leadership can help your business reach its next stage of growth, I’d welcome the opportunity to have a confidential conversation.

How Doug Verley Can Help

If you are an SME owner, founder or family business leader seeking support with business growth, strategy, leadership development or governance, explore my services:

Need Practical Business Advice?

Book a Free Strategy Call with Doug Verley.

If your business needs clearer strategy, stronger leadership, improved accountability or practical business advisory support, I welcome the opportunity to speak with you.

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