Executive Leadership, Business Ownership & Advisory Experience
I bring more than 38 years of executive leadership, business ownership, governance and business advisory experience across Australia and Southern Africa.
My background includes roles as a Managing Director, Group Strategist, Chairman, Non-Executive Director, Compliance Officer, Founder and Business Owner, providing practical commercial experience across strategy, leadership, governance, business growth, mergers and acquisitions, capital raising, succession planning and organisational transformation.
Throughout my career, I have worked closely with Boards, CEOs, Executive Teams, Business Owners, Founders and Investors to improve business performance, strengthen leadership capability, execute strategy and navigate growth, change and business transition.
A key differentiator in my approach as a Fractional CEO, Business Advisor and Coach is my firsthand experience building, leading and growing businesses. Having personally faced the realities of managing cash flow, building teams, leading people, navigating uncertainty, restructuring organisations and making difficult commercial decisions, I understand the challenges business owners face every day.
This practical experience enables me to provide commercially grounded advice that is realistic, actionable and focused on achieving measurable business outcomes rather than delivering theoretical recommendations.
SME & Family Business Advisory Expertise
Since 2010, I have worked extensively with privately owned SMEs, founder-led organisations and family-owned businesses throughout Perth and Australia.
I help business owners and leadership teams strengthen leadership, improve accountability, clarify strategic direction, enhance operational performance, implement governance structures and prepare for growth, succession, acquisition or business transition.
I have a particular interest in family-owned businesses and understand the unique challenges associated with leadership transitions, family dynamics, governance, succession planning, accountability and balancing commercial decisions with family relationships.
My Executive MBA research focused on developing a practical framework for creating high-performance family-owned businesses, further strengthening my expertise in this area.
Leadership Coaching & Executive Mentoring
As a Business Advisor, Executive Coach and Leadership Mentor, I work alongside business owners, CEOs and leadership teams to improve leadership effectiveness, communication, accountability, decision-making, team alignment and strategic execution.
Clients often engage me as a trusted advisor, strategic sounding board and independent mentor who provides both perspective and accountability.
My approach is practical, commercially focused and outcomes-driven, helping leaders build stronger businesses through better leadership, clearer strategy and more disciplined execution.
Frequently Asked Questions
1. What is a Fractional CEO?
A Fractional CEO is an experienced executive who provides strategic leadership, accountability and commercial guidance on a part-time, project-based or flexible engagement basis. This allows businesses to access senior executive expertise without the cost and commitment of employing a full-time CEO.
2. When should a business engage a Fractional CEO?
Businesses often engage a Fractional CEO when they are experiencing rapid growth, operational challenges, leadership gaps, succession planning issues, restructuring requirements or a need for stronger strategic direction and accountability.
3. What types of businesses do you work with?
I primarily work with SME owners, founders, family-owned businesses, leadership teams and growth-stage organisations across a wide range of industries, including transport and logistics, agriculture, manufacturing, professional services, financial services and industrial businesses.
4. How can a Business Advisor help my business?
A Business Advisor provides independent commercial insight, strategic guidance and practical support to help business owners improve performance, strengthen leadership, solve operational challenges, increase profitability and achieve long-term business objectives.
5. Do you specialise in family-owned businesses?
Yes. Family-owned businesses are a significant area of expertise. I have worked extensively with family enterprises and completed Executive MBA research focused on developing a framework for creating high-performance family-owned businesses. I understand the unique challenges associated with succession planning, governance, leadership transitions and family dynamics.
6. What is the difference between a Business Advisor and a Business Coach?
A Business Advisor focuses on strategy, commercial decision-making, governance, growth and business performance. A Business Coach focuses more heavily on leadership development, accountability and personal effectiveness. My approach combines both disciplines to deliver practical business and leadership outcomes.
7. Can you assist with strategic planning and business growth?
Absolutely. Strategic planning, business growth, organisational improvement and execution support are core areas of my advisory work. I help businesses develop clear strategies, establish priorities, improve accountability and translate plans into measurable results.
8. Do you provide leadership coaching and executive mentoring?
Yes. I work closely with business owners, CEOs and leadership teams to improve leadership capability, communication, decision-making, accountability, confidence, team alignment and strategic execution.
9. Can you help with succession planning, acquisitions and business transitions?
Yes. I regularly assist businesses with succession planning, business sales, acquisitions, due diligence, governance structures, investor readiness and organisational transition planning to help maximise value and reduce risk.
10. Do you work with businesses outside Perth?
Yes. While I am based in Perth, Western Australia, I work with clients throughout Australia. Services can be delivered through a combination of on-site meetings, strategic planning workshops, executive coaching sessions and virtual advisory engagements.