Doug Verley, Independent Chairman, Business Advisor, Coach and SME Specialist, Perth and Western Australia

Small-to-Medium Business Owners & Leaders, Your Family Business May Be Profitable, But Could It Survive Your Family? The Succession Planning Challenge.

Family business succession is about far more than deciding who inherits the shares. This article examines ownership, leadership, governance, next-generation involvement and the risks that can threaten both the business and the family.

Many family businesses spend decades building something valuable and surprisingly little time deciding what happens when the people who built it are no longer running it.

They develop strategic plans. They prepare budgets. They insure buildings, vehicles and equipment. They manage debt. They recruit employees. They worry about customers, competitors, margins, cash flow and growth.

Yet one of the greatest threats to the long-term survival of a family business can remain largely unmanaged:

the family itself.

Not because family members are necessarily dysfunctional.

Not because conflict is inevitable.

And not because the next generation cannot be trusted.

The danger is that good relationships today can create a false sense of security about tomorrow.

Death happens.

People become incapacitated.

Marriages break down.

Children develop different ambitions.

Some family members want to work in the business; others do not.

Some want dividends.

Others want profits reinvested.

One generation may regard the business as a legacy to be preserved. Another may regard it as an investment to be monetised.

And suddenly a profitable, successful business can find itself facing an ownership, governance and succession crisis that has very little to do with its underlying commercial performance.

That is why succession planning should not begin with a will.

It should begin with a much more confronting question:

What must we put in place today so that both the family and the business can survive whatever happens tomorrow?

The Most Dangerous Family Business Succession Plan Is “We’ll Work It Out When the Time Comes” (Family Business Advisor)

For many SME and family-business owners, succession remains something to deal with later.

The founder is healthy.

The children get along.

Nobody intends to sell.

There is no immediate dispute.

The business is profitable.

So why create unnecessary complexity?

Because succession planning is not primarily about predicting what family members intend to do.

It is about preparing for what could happen when circumstances change.

Consider a hypothetical company, FamCo.

FamCo has been built over several decades. It is profitable, employs many people, has valuable assets, strong customer relationships and a respected market position.

Several family members are involved.

Others may ultimately inherit an economic interest.

Everyone gets along reasonably well today.

Now stress-test FamCo against six questions:

  • What happens if a controlling shareholder dies tomorrow?
  • What happens if a key family executive becomes permanently incapacitated?
  • What happens if a family shareholder divorces?
  • What happens if one family branch wants liquidity while another wants to keep reinvesting?
  • What happens when grandchildren eventually inherit interests?
  • What happens if two major family shareholders fundamentally disagree about the future?

If the answer to any of these questions is:

“We would work something out”

then FamCo does not yet have a succession plan.

It has an assumption.

And assumptions are poor substitutes for governance.

Before Deciding Who Gets the Shares, Decide Why the Family Owns the Business (Strategic Planning Perth)

One of the most important succession questions is also one of the simplest:

Why does the family own the business?

Is it primarily:

a legacy asset to preserve for future generations?

Or:

a financial asset ultimately intended to create and realise wealth?

These philosophies can produce dramatically different decisions.

A stewardship-oriented family may prioritise:

  • maintaining long-term family control;
  • conservative gearing;
  • reinvestment;
  • controlled ownership;
  • next-generation development;
  • reputation;
  • continuity; and
  • protecting the enterprise for future generations.

An investment-oriented family may place greater emphasis on:

  • maximising enterprise value;
  • professional management;
  • acquisitions;
  • external capital;
  • preparing the business for sale;
  • private equity;
  • strategic mergers; or
  • ultimately converting the family’s business wealth into diversified financial wealth.

Neither philosophy is inherently right or wrong.

The danger arises when different family members believe they are pursuing different objectives without recognising the disagreement.

One person thinks:

“We are custodians of something that should still belong to the family in 30 years.”

Another thinks:

“Why should most of our family wealth remain trapped in one private company forever?”

Both positions can be perfectly rational.

But they lead to completely different decisions about dividends, investment, debt, management, ownership and succession.

This is why effective succession planning should follow the same discipline as good Strategic Planning: intent first, structure second.

Do not start by asking the lawyer where the shares should go.

First ask the family what it is actually trying to achieve.

Equal Is Not Always Fair, and Fair Is Not Always Commercially Sensible (Family Business Advisor)

One of the most emotionally difficult succession issues is the difference between equality and fairness.

Imagine a founder with three adult children.

One has spent 20 years helping build the company and now leads it.

Another has a successful career elsewhere.

The third has no interest in business.

The founder wants to be fair and leaves each child one-third of the shares.

Mathematically, that is equal.

But is it commercially sensible?

The person responsible for operating the business may suddenly control only one-third of it.

The two passive shareholders may reasonably want dividends.

The active shareholder may reasonably want to reinvest profits.

One wants capital expenditure.

Another wants distributions.

One depends on the business for a career.

Another regards the shareholding as an investment.

Nobody has necessarily behaved badly.

The structure itself has manufactured the conflict.

This is an important distinction in family-business succession.

Financial fairness does not necessarily require identical voting control.

Families can potentially equalise value through other assets, trusts, insurance, structured payments, different economic and voting rights, or carefully designed ownership arrangements.

The objective should not simply be:

“How do we divide everything equally?”

A better question is:

“How do we achieve fairness without making the business ungovernable?”

Share the Wealth if You Wish, But Be Very Careful About Dividing the Steering Wheel (Business Governance Perth)

Ownership fragmentation is one of the quietest long-term threats to a successful family enterprise.

Generation one might have one owner.

Generation two might have three.

Generation three could have nine.

Add marriages, divorces, deaths, trusts, estates and another generation and a previously simple ownership structure can eventually become extraordinarily complex.

The problem is not that many family members benefit economically from the business.

The problem arises when numerous people acquire independent voting, control and decision-making rights.

A business may then have:

  • active owners;
  • passive owners;
  • family trusts;
  • estates;
  • minority shareholders;
  • different family branches;
  • beneficiaries with different financial requirements; and
  • people who have never worked in the business influencing major commercial decisions.

The company can remain profitable while becoming progressively harder to govern.

This is why good Business Governance is fundamental to succession planning.

A family can share economic value without necessarily sharing the steering wheel equally among everyone.

Family, Ownership and Management Are Three Different Things (Business Governance Perth)

Perhaps the most important governance principle in a family enterprise is understanding that a family business is actually three overlapping systems:

1. The family

2. The owners

3. The business

The same person may belong to all three.

But that does not mean all three should make decisions in the same way.

Family Decisions

These concern matters such as:

  • family values;
  • relationships;
  • family expectations;
  • legacy;
  • communication;
  • education of future generations; and
  • involvement of spouses and extended family.

These belong primarily in the family forum.

Ownership Decisions

These include:

  • dividends;
  • reinvestment;
  • share transfers;
  • buying out shareholders;
  • bringing in external investors;
  • valuation;
  • ownership succession; and
  • sale of the business.

These are shareholder or owner matters.

Business Decisions

These include:

  • strategy;
  • recruitment;
  • pricing;
  • capital expenditure;
  • borrowing;
  • performance management;
  • customer decisions;
  • supplier decisions; and
  • appointment of senior executives.

These belong with management and the board.

Problems emerge when the three become confused.

A family member underperforming as an executive is fundamentally a management issue, not a family-loyalty issue.

A passive shareholder wanting greater distributions is fundamentally an ownership issue, not evidence that someone is greedy or disloyal.

A disagreement between siblings about family relationships should not be fought out during a board meeting.

Different conversations require different forums, different decision-makers and different rules.

Being Born Into the Family Should Not Automatically Qualify Someone to Run the Business (Leadership Development Perth)

Few issues are more sensitive than next-generation employment.

A successful family business can unintentionally create a culture in which younger family members assume there will always be a job waiting for them.

That is dangerous for both the individual and the company.

Family membership should not automatically provide entitlement to:

A well-designed succession framework should instead establish transparent criteria.

These might include:

  • appropriate qualifications;
  • external work experience;
  • demonstrated capability;
  • defined entry requirements;
  • competitive recruitment;
  • trial periods;
  • measurable performance expectations;
  • market-based remuneration; and
  • normal performance-management processes.

The principle is straightforward:

Family membership may create an opportunity. It should not create an entitlement.

This is also important for Leadership Development.

The future CEO should ideally be the person most capable of leading the organisation, not simply the oldest child, the largest shareholder or the family member who has been around longest.

If the best future leader is a family member, excellent.

If it is not, mature family governance should be capable of recognising that.

Ownership, Employment, Leadership and Remuneration Must Be Separated (Business Improvement Perth)

Family businesses frequently blur four fundamentally different things:

ownership, employment, leadership and financial reward.

Someone may own shares without working in the company.

Someone may work in the company without owning shares.

Someone may receive dividends because they are an owner.

Someone else may receive a salary because they perform a job.

The two should not be confused.

A family executive should ideally receive market-related remuneration for the role performed.

Shareholder distributions should reflect ownership and agreed dividend policy.

Mixing the two can create resentment remarkably quickly.

The passive owner thinks:

“Why is that family executive earning so much?”

The executive thinks:

“Why am I doing all the work while everyone receives the same dividends?”

Both concerns may have merit.

Clear governance prevents those legitimate issues from becoming personal grievances.

Your Will Could Accidentally Become One of the Biggest Risks to Your Business (Family Business Advisor)

Estate planning and business succession planning are closely connected, but they are not the same thing.

A will is generally concerned with what happens to a person’s estate.

A succession plan must also consider what happens to the enterprise.

Those objectives can collide.

An inheritance arrangement that appears perfectly fair from a family perspective may unintentionally create:

  • fragmented ownership;
  • inappropriate voting control;
  • liquidity pressure;
  • disputes;
  • forced asset sales;
  • inappropriate management influence; or
  • a requirement for the business itself to fund an estate outcome it cannot afford.

The key principle is:

Estate planning should support business continuity rather than accidentally undermine it.

That means succession planning may require coordinated consideration of:

  • wills;
  • trusts;
  • company constitutions;
  • shareholder or unitholder agreements;
  • enduring powers of attorney;
  • control of trusts;
  • insurance;
  • buy-sell arrangements;
  • valuation methodologies; and
  • taxation implications.

These matters require appropriately qualified legal, taxation and financial advice.

The strategic and governance question comes first:

What outcome are we trying to protect?

The documents should then be designed to give effect to that intention.

Death, Divorce and Incapacity Should Be Scenarios You Plan For, not Subjects You Avoid (Family Business Advisor)

Families understandably dislike discussing unpleasant possibilities.

But succession planning is partly an exercise in controlled discomfort.

Ask:

What happens if a shareholder dies?

Does the estate receive shares?

Can those shares pass to someone outside the intended ownership group?

Is there a buy-sell mechanism?

How is the business valued?

Where does the money come from?

Then ask:

What happens following divorce or relationship breakdown?

Could ownership or control become exposed?

Could the business be drawn into a family-law dispute?

Then:

What happens if a key decision-maker loses capacity?

Who can vote?

Who controls relevant trusts?

Who appoints replacement decision-makers?

Can the board continue functioning?

Finally:

What happens if major owners simply stop agreeing?

Is there mediation?

An independent chair?

A deadlock mechanism?

A valuation formula?

A buyout pathway?

The purpose is not pessimism.

It is resilience.

A robust succession structure should be designed for the difficult day, not merely the easy one.

A Family Charter Is Valuable, But Good Intentions Still Need Governance (Business Governance Perth)

A Family Charter can be an extremely useful starting point.

It can articulate:

  • purpose;
  • values;
  • family philosophy;
  • expectations;
  • ownership principles;
  • employment principles;
  • communication protocols;
  • legacy aspirations; and
  • behavioural expectations.

But a Family Charter alone does not resolve every legal, commercial or governance problem.

The next stage is translating intent into structures capable of surviving pressure.

Depending upon circumstances, that can involve formal shareholder agreements, transfer restrictions, pre-emptive rights, buy-sell provisions, valuation mechanisms, deadlock processes, dispute-resolution arrangements and clear governance responsibilities.

Good governance does not mean creating bureaucracy for its own sake.

It means deciding before a crisis what will happen during a crisis.

The FamCo Succession Stress Test: Could Your Business Answer These Questions Today? (Family Business Advisor)

Owners considering succession should be able to answer questions such as:

  • Why does our family want to continue owning this business?
  • Are we building a legacy asset, maximising wealth for eventual realisation, or pursuing a combination of both?
  • Who is entitled to own?
  • Who is entitled to vote?
  • Who is entitled to work in the company?
  • Who is qualified to lead it?
  • How are family employees selected and performance-managed?
  • How are salaries separated from shareholder distributions?
  • What happens if an owner dies?
  • What happens if an owner becomes incapacitated?
  • What happens following divorce?
  • Can shares pass outside the intended ownership group?
  • How is the business valued if someone exits?
  • Where does the money come from to fund a buyout?
  • What happens when an owner wants liquidity?
  • How is deadlock resolved?
  • What happens when the next generation arrives?
  • Can passive family members benefit without controlling operational decisions?
  • Are wills, trusts, shareholder agreements and company constitutions aligned?
  • Who ultimately has authority when family preferences and business continuity conflict?

If these questions generate uncertainty, disagreement or several different answers from different family members, that is not necessarily a problem.

It is valuable information.

It identifies where the succession work needs to begin.

Don’t Start With Lawyers, Start With Alignment (Strategic Planning Perth)

Legal documentation is essential, but drafting documents too early can simply formalise disagreements that have never been properly discussed.

A better succession process generally starts with strategic alignment.

Phase 1 — Establish Intent

Agree the family’s long-term purpose, values, legacy aspirations and non-negotiables.

Phase 2 — Map Reality

Document the actual ownership, trusts, control points, directorships, beneficiaries and decision rights.

Do not rely on assumptions.

Phase 3 — Stress-Test the Structure

Model foreseeable scenarios involving death, incapacity, divorce, disagreement, exit and generational transition.

Phase 4 — Separate the Three Systems

Clearly distinguish family matters, ownership matters and business matters.

Phase 5 — Design the Future Ownership Model

Determine who can own, how ownership transitions, how economic rights differ from voting rights and how fragmentation will be controlled.

Phase 6 — Establish Governance and Exit Mechanisms

Address shareholder rights, valuation, transfers, buy-sell mechanisms, deadlock and dispute resolution.

Phase 7 — Align Estate Planning

Ensure wills, trusts and related structures support rather than contradict the agreed succession outcome.

Phase 8 — Develop the Next Generation

Create clear rules for employment, leadership development, ownership and exit.

Phase 9 — Implement, Communicate and Review

Explain the arrangements in plain English and revisit them periodically as the family, business and circumstances change.

Succession is not an event.

It is a governance system that evolves with the business.

Succession Planning Is Really Strategic Risk Management (Business Advisor Perth)

A family-business succession problem is not merely a family matter.

It is a material business risk.

Poor succession planning can affect:

  • management stability;
  • employee confidence;
  • banking relationships;
  • customer confidence;
  • investment decisions;
  • capital expenditure;
  • borrowing capacity;
  • strategic execution;
  • valuation;
  • saleability; and
  • ultimately the survival of the enterprise.

That places succession squarely within the responsibilities of boards, owners and senior leadership.

It also explains why an experienced Business Advisor, independent chair or external facilitator can add value.

Family members are often simultaneously relatives, shareholders, directors and executives.

An independent person can help distinguish those roles, surface difficult issues, facilitate structured conversations and keep discussions focused on long-term outcomes rather than personalities.

The Founder Must Eventually Replace Personal Authority With Institutional Governance (Non-Executive Chairman Perth)

Many successful family businesses function for years because one founder effectively holds the system together.

Everyone knows who decides.

Disputes are resolved through personal authority.

Relationships substitute for formal processes.

This can work extremely well, until that person is no longer there.

The real succession challenge is therefore larger than choosing a replacement CEO.

It is moving from:

person-dependent governance

to:

institution-dependent governance.

That can mean strengthening the board, clarifying reserved matters, introducing independent directors or a Non-Executive Chairman, formalising shareholder decision-making and establishing appropriate family forums.

The objective is not to diminish the founder’s contribution.

It is to build an organisation capable of surviving it.

That may be one of the founder’s most important acts of stewardship.

The Real Test of Succession Is Not Whether the Children Receive the Business, It Is Whether There Is Still a Business Worth Receiving (Family Business Advisor)

Succession planning is often described as passing the business from one generation to another.

That description is too narrow.

The real challenge is passing forward:

  • economic value;
  • effective governance;
  • leadership capability;
  • decision-making clarity;
  • family relationships;
  • commercial discipline; and
  • a business capable of continuing without the people who originally built it.

A poorly designed succession can successfully transfer the shares while destroying the enterprise.

A well-designed succession does something much more valuable.

It creates a system in which ownership can change without destabilising the business.

That is the ultimate objective.

Final Thought: No Decision Today Should Create a Crisis Tomorrow (Family Business Advisor)

The uncomfortable reality for SME and family-business owners is that doing nothing is itself a succession decision.

If there is no agreed framework, then future events will determine the outcome.

A will may determine ownership.

A court may influence division of assets.

An estate may require liquidity.

A shareholder dispute may determine strategy.

A bank may respond to uncertainty.

Or the next generation may inherit a structure nobody deliberately designed.

Succession planning gives owners the opportunity to reverse that equation.

Decide the principles while relationships are healthy.

Clarify ownership while everyone can participate.

Establish governance before it is urgently required.

Develop future leaders before the founder wants to leave.

Discuss death, incapacity, divorce and disagreement before they occur.

And determine whether the family’s ultimate objective is stewardship, wealth realisation or some carefully constructed combination of the two.

Because the most important question is not:

“Who gets my shares?”

It is:

“What structure gives both the family and the business the best chance of thriving after I am no longer here?”

For a family-business owner who has spent decades building something valuable, there may be no more important strategic question.

Ready to Strengthen Your Leadership and Grow Your Business?

If you’re looking to strengthen your leadership capability, improve strategic execution, develop your management team or implement stronger governance, experienced external leadership can provide significant value.

As an experienced Fractional CEO Perth, Business Advisor Perth, Business Coach Perth and Chairman, I work alongside SME owners, family businesses and leadership teams across Western Australia to improve performance, strengthen governance and deliver sustainable business growth.

If you’d like to discuss how experienced executive leadership can help your business reach its next stage of growth, I’d welcome the opportunity to have a confidential conversation.

How Doug Verley Can Help

If you are an SME owner, founder or family business leader seeking support with business growth, strategy, leadership development or governance, explore my services:

Need Practical Business Advice?

Book a Free Strategy Call with Doug Verley.

If your business needs clearer strategy, stronger leadership, improved accountability or practical business advisory support, I welcome the opportunity to speak with you.

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